contact us

When It’s Time for Your
Startup to get started

Products, Platforms, Websites, Apps

Got a great new business idea with digital at its core, but aren’t sure where to start?
Start with Cloud Labs—we’ve helped many founders take a great idea and make it real. With a product roadmap and initial prototype we can help you understand options and their implications to make an informed decision on how to go to market with the greatest impact.

Product Discovery Approach

Focus Areas
Activities & Deliverables
Focus Areas
Activities & Deliverables

Discover

  • Conduct research and workshops to better understand the potential target customers and their needs.
  • Put yourself in their shoes to understand what problems and unmet needs your product or service will address.

Define

  • Unpack and specify what is revealed from the empathize process.
  • Synthesize, align and prioritize what they most impactful opportunities are.
  • Define several possible minimum viable product (MVP) solutions.

Ideate

  • Using the outputs from the Empathize and Define stages, collaborate to generate multiple possible product design concept.
  • Assess the viability and feasibility of each. Collectively weigh the abilities of each possible concept to meet the target user needs and wants.
  • Select one to two product ideas to move forward to the subsequent Prototype stage.

Prototype

  • Design and build genuine, tactile expressions of the selected product ideas from the previous stage.
  • While they do not need to be fully designed, there should be enough of the idea represented that target audiences can understand, engage with, and provide feedback on the product concepts.

Evaluate & Roadmap

  • Using the prototype product design concepts as the medium, test and evaluate the concepts with representational target customers, to whatever extent is possible.
  • Leverage the product concepts and target customer feedback to craft a Product Roadmap, including the detailed product design and technical engineering execution needs. Use this as the basis for a go-to-market strategy.

Discover

Playbook Activities

  • Create target audience artifacts
  • Competitive research of in-kind/highly adjacent offerings
  • Jobs-To-Be-Done framework

Deliverables

  • Target personas and audience segments
  • Competitive benchmark + showcase gallery
  • JTBD by persona/segment

Define

Playbook Activities

  • Primary user journey definition
  • Initial feature family and feasibility generation exercise(s)
  • Proto-branding and experience pillar definition

Deliverables

  • Primary user journeys and signature moments
  • Feature x Feasibility matrix (w/ potential MVP designations)
  • JProto-brand and product experience pillars

ideate

Playbook Activities

  • Generative product concept ideation and pattern analysis
  • Blue Ocean/Red Ocean analysis
  • Concept sketching and branding Stylescapes

Deliverables

  • Product concept inventory with plot analysis results
  • Blue Ocean target spaces and aligned concepts
  • Initial UX product concept sketches and brand stylescapes

prototype

Playbook Activities

  • Create product concept prototype(s) (level of fidelity determined by project needs)
  • Create evaluation research plan for product concept tests

Deliverables

  • Interactive product concept prototype(s)
  • Concept evaluation and test plan; aligned materials required for determined testing method type

evaluate & roadmap

Playbook Activities

  • Evaluation findings and related refinements to product concept(s)
  • Initial target product KPIs and objectives
  • Creation of phased feature roadmap (MVP and beyond)

Deliverables

  • Final evaluation findings report
  • Refined product concepts
  • Proto KPI dashboard
  • Product roadmap defining initial MVP and likely scale pathway

Featured Startup Case Studies

HXRO: skills-based crypto gaming platform

From initial vision to a fully realized solution, a unique social gaming platform that combines elements of fantasy sports with crypto currency trading.

Digital messages for future generations

Design and engineering of an iOS and Android mobile app for GabrielsVault, a service that individuals and families use to capture and access personal messages across time and distance, even after a loved one has passed.

Labor Boss: site based labor management

Fully integrated, first-of-its-kind iOS and Android platform for contract compliant union workforce management at large events, trade shows and conferences.

Ready to work with us? Drop us a line.

SUBMIT
Thank you! We will be in touch soon!
Oops! Something went wrong while submitting the form.

Cloud Labs is a part of Cloud Construct focused on startups and digital product innovation.
Learn more about Cloud Construct at www.CloudConstruct.com

© Cloud Construct. All Rights Reserved